Annals of Competitive Capitalism

In the grand old "If two blades are better than one, five should be a real killer!!" tradition of advertising, marketing & consumption (Remember when "consumption" was a bad thing, meaning that your lungs were being eaten away by the tee bee? No longer. Now you saps are consuming yourselves like animals chewing off their own legs to escape a trap.) we are given three-ply toilet paper. As a person who uses plenty of tee pee & has a sphincter as sensitive as the rest of our psyche, we don't see what the big deal is. Three-ply would appear to be a no-brainer. Maybe the story is what took them so long. From the AP, via MSNBC.com, here are the best two paragraphs of the four paragraph story:

The new product will be launched Monday. The company touts the toilet tissue as "ultra-soft" and says it plans to market the product to women 45 and older who view their bathroom as a "sanctuary for quality time." Industry analyst Bill Schmitz is skeptical. He said extra layers make toilet paper stronger, not softer, although he said Georgia Pacific may have added extra fibers for softness.

Imagine: You are a woman. (Or any other sort of humanoid.) You are 45 (or older). Your bathroom is your "quality time" sanctuary. This, by the way, is why assisted suicide is not popular w/ the power structure. If your life were thus, you'd be first in line at the euthanasia center, wouldn't you? Thereby ending your usefulness to the corporate or small business structure. Of course, you 'd have to be fairly intelligent, or at least unable to lie to yourself, to realize how horrid your life was.