Crucified on a hoop of gold. Must credit w/ "visible source link"! |
Figures the puh-thetic 'Sixers would be first to jump on this ugliness.The Philadelphia 76ers have become the first team in the four major U.S. sports to sell an ad on a jersey.
The 76ers announced Monday morning that ticket company StubHub will have its logo on the team's jerseys beginning in the 2017-18 season, when the NBA's three-year pilot program will start.
Sources with knowledge of the deal say the team has sold all three seasons at $5 million a year, with the option to extend the contract with StubHub should the league continue to allow the 2½-by-2½-inch logo patch to be on the jerseys in the future.
"We are about being first, being different, being innovative and getting to market at quickly as we can," 76ers CEO Scott O'Neil said. "We're thrilled that the NBA has decided to be an innovator among the major sports leagues in this country, we're happy that we will be the beneficiaries, and we know that being first here will drive value for our partner."
Pimping & prostitution aside, shouldn't the N.B.A. be giving serious thought to contracting at least the two worst-performing teams into the dustbin of history, as well as shortening the season by six or eight games? Enough already.
1 comment:
here comes the corporate double-speak rationalization of greed & vulgarity.
For the high-falutin' rationalization, see Uncle Clarence at the Supreme Court.
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