In an effort to stay competitive in a growing craft beer market the company has developed alternate new products like the Loko-esque fruit-flavored Blast by Colt 45. Pabst also owns Lone Star, Colt 45, Old Style, Schlitz and many more labels with "regional appeal." Sales of Pabst Blue Ribbon reportedly make up about 30% of total sales thanks to a renewed popularity "with the young generation of hipsters who embrace its blue-collar roots and low price," says the LA Times.this came to light:
The old Pabst brewery complex, now an artist loft community, need not worry about its machinery chugging back to life following the move. Pabst won't be bringing any brewing jobs to Southern California, notes the Times, "because MillerCoors brews and bottles its brands. MillerCoors has a brewery in Irwindale, which it opened in 1980 and now employs almost 600 people."
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