Friday, October 19, 2012

Shrinkage In The Tool Dep't.

We're running about 12 hrs. late on the reader, & don't know how much macho outrage this has generated, but it would appear that American manhood has been deflated just a bit more, as the last bastion of Yankee masculinity, the hardware store, is threatened by a bunch of California (Figures, doesn't it?) corporate fairies.
California-based home and garden retailer Orchard Supply Hardware has gone to great lengths to cater to women like no other hardware store we know of. They paid attention to the details:

Lower shelving, clear directional signage, shorter aisles, and a "racetrack" design encourage a woman customer’s roam-and-explore shopping style

Color-coded "neighborhood" groupings: red for tools, green for outdoor, yellow for interiors and decor.
Shorter aisles, shorter ding-dongs: Can you feel it shrinking, dudes?
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