"Thanksgiving is not as sanctified a day as it was even a few years ago," says Thomas Hine, who wrote I Want That! How We All Became Shoppers. "This is an experiment by retailers to see how we will behave."Get in line, consumers!
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For the first time, Sears will open on Thanksgiving Day from 7 a.m. to noon local time. Its sibling, Kmart, will be open from 6 a.m. to 9 p.m. local time. The move was in response to customer desire "to have an extra day to shop," says Sears' David Friedman.
Toys R Us stores nationwide will open at 10 p.m. on Thanksgiving.
While the National Retail Federation forecasts a 2.3% rise this year to $447 billion, 81% of consumers the trade group surveyed said they will spend less this holiday because of the economy. So retailers are going all-out this Thanksgiving, "to get people away from the dessert table," says Kathy Grannis, an NRF spokeswoman.
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| People who will be leaving the dessert table just as soon as possible. |
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