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Tuesday, April 12, 2016

Is Nothing Sacred?

On the WNBA Phoenix Mercury jersey,
sponsor LifeLock has the biggest presence.
Street & Smith's Sports Business Journal.
Another line crossed in the soccer-/N.A.S.C.A.R.-ization of America; advertizing every-fucking-where:
NBA owners are scheduled to vote this week on putting ads on jerseys for the 2017-18 season, multiple sources told ESPN.

The measure is expected to pass, according to sources. Several teams have begun testing the market to sell the potentially lucrative ads, which would be placed in a 2.5-by-2.5-inch patch on the left shoulder.

[...]

"It's manifest destiny," Silver told ESPN's Rachel Nichols in an interview last month. "So let's begin by saying this isn't going to affect the competition. What we're talking about is a patch on the jersey. And one of the reasons we want to do it is that it creates an additional investment in those companies in the league ... the amplification we get from those sponsors, those marketing partners of the league, who want to attach to our teams and our players.
"Attach to" like the fucking parasites they are, Commissioner Skeletor failed to add.
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