I have no idea why anyone should give a shit unless they own ANHEUSER-BUSCH INBEV® stock. Apparently the Bud Light marketing director "Gets Buried on Social Media by Catturd and Others" is what made this a big deal to the drooling idiots.John-Henry Perera / Houston Chronicle:
Rep. Dan Crenshaw posts #boycottbudlight video with fridge full of Karbach, owned by same company* Rep. Dan Crenshaw has jumped on the #boycottbudlight bandwagon but he made a critical mistake in the execution.Erik Uebelacker / The Daily Beast: Rep. Dan Crenshaw's Bud Light Boycott Fails
But what really ticked the freaks off was a woman suggesting that the frat boy thing might be a little dated/out-of-touch, which I'm sure every one of the frat boy wanna-bes above took very very personally.Philip Bump / Washington Post:
What the Bud Light backlash has in common with today's Republican PartyFox News: Bud Light's marketing VP says she was inspired to update ‘fratty,’ ‘out of touch’ branding with inclusivityGiulia Carbonaro / Newsweek: Who Is Alissa Heinerscheid? Bud Light's VP of Marketing Amid Trans DebateRoss Ibbetson / Daily Mail: Bud Light's VP says she wanted to update the ‘fratty’ and ‘out of touch’ branding with ‘inclusivity’ days before Dylan Mulvaney's controversial partnership with beer was unveiledKevin Haggerty / BizPac Review: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with inclusivityNick Arama / RedState: WATCH: Bud Light VP's Interview Explains Why They Trainwrecked the Brand With MulvaneySundance / The Last Refuge: Now, This Makes Sense - Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke TransvestitesIJR: Bud Light Goes Dark, No Posts on Social Media Since Putting Man Who Thinks He's a Woman on Beer CanCullen Linebarger / The Gateway Pundit: Woke Bud Light Executive Behind Dylan Mulvaney Marketing Campaign Trashes Bud Light and Its Customers During Interview - Gets Buried on Social Media by Catturd and Others (VIDEO)Brodigan / Louder With Crowder: Watch: It all makes sense when you hear “declining” Bud Light's woke VP attack customers as “fratty and out of touch”Luke Gentile / Washington Examiner: Bud Light executive talked updating ‘fratty’ image ahead of transgender partnership revelationTierin-Rose Mandelburg / Newsbusters: Get Woke, Go Broke: Bud Light Marketing VP Defends Beer Brand's New ‘Inclusive’ AgendaSarah Weaver / The Daily Caller: Viral Video Shows Bud Light Exec Trashing Brand's ‘Fratty And Out-Of-Touch’ Marketing
*Not sure of the exact deal, but Karbach Brewing Co. (based in Houston) seems to be one of ABInBev®'s
CRAFT PARTNERSwhatever that means.
Our craft partners are advancing the beer category by bringing together a shared commitment to quality, communities and innovation with a mission to energize how people view, consume and experience beer.

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