Ha Ha Ha, Eat US$1Billion, You Idiots

What I call a stream.

Wall Street Journal:

Study: some streaming devices keep playing content when TVs are off, leading to ~17% of ads being shown when users can't see them, costing brands $1B+ per year  —  Lack of communication between TV sets and streaming devices causes estimated waste of over $1 billion in ad dollars

Jessica Toonkel / The Information:   Growth of Streaming Ad Market Spotlights Technical Glitch: Viewers Who Switch Off Are Still Counted

Mollie Cahillane / Adweek:   Ads Playing on Streaming Services While TV Is Off Waste Brands $1 Billion Per Year

Martin Peers / @mvpeers:   Why streaming TV advertisers are paying to reach viewers who don't exist; great story by @jtoonkel a reporter who gets stories all by herself https://www.theinformation.com/ ...

@sportstvratings:   “Growth of Streaming Ad Market Spotlights Technical Glitch: Viewers Who Switch Off Are Still Counted” “Between 8% and 10% of the estimated audience for streaming TV shows, and the accompanying ads, simply don't exist” https://www.theinformation.com/ ...

David Carroll / @profcarroll:   Half the money you spend on advertising is wasted. You just don't know which half. It was true in 1922. It is still true in 2022. https://www.wsj.com/...

Michelle Manafy / @michellemanafy:   Looks like, when a TV set is turned off, it doesn't always send a signal to a streaming device connected to the TV through its HDMI port. The issue doesn't affect smart TVs—on which streaming apps are loaded, however. https://www.wsj.com/...

Amir Efrati / @amir:   🤔"Roku declined to comment." https://www.theinformation.com/ ...

Phil / @philnickinson:   Same goes for shows. <shrug> ... It's almost like the “TV” is a “display” and used differently these days. Except for when it's not. https://www.wsj.com/... https://twitter.com/...