Today In Branding, Real Estate & Deal-Making

Need we remind you that property is theft?

New York Times:

Trump Organization Will Walk Away From Its Struggling SoHo Hotel in New York  —  The announcement came on his television show, “The Apprentice.”  Donald J. Trump would open his second luxury hotel in New York, a “work of art” in the SoHo neighborhood of Manhattan that would become “an awe-inspiring masterpiece.”

Discussion:

Jonathan O'Connell / Washington Post:   Trump's name is coming off his SoHo hotel as politics weigh on president's brand

Rebekah Entralg / ThinkProgress:   Trump Organization is walking away from its floundering Trump SoHo hotel

Esme Cribb / Talking Points Memo:   Trump Organization Reaches Deal To Walk Away From SoHo Property

Oliver Willis / Shareblue Media:   Second luxury hotel dumps Trump's name out of sheer embarrassment

Haley Britzky / Axios:   Trump Org. walking away from SoHo hotel

Adam K. Raymond / New York Magazine:   The Trump Organization Is Bailing on Its Struggling Soho Hotel

Ben Jacobs / The Guardian:   Trump's company reaches deal to cut ties with Trump Soho hotel

Kate Taylor / Business Insider:   The Trumps are cutting ties with the five-star Trump SoHo hotel after business plummeted post-election

Lawrence Bonk / Mediaite:   Trump Organization Ditches Struggling SoHo Hotel, Erasing Name From Establishment

Joe Jervis / Joe.My.God.:   Trump Gives Up On Flagship Manhattan Hotel

Bear in mind that, despite the impression the fake news headlines might give you, Lumpy does not actually own these fucking dumps.

Both properties were examples of the sleight of hand Trump has employed to make himself sound like
a more impressive real estate executive than he was. He owned neither property, but instead managed them and lent his name to the buildings.