Follow The Money

Not as easy for corporate entities to lie like sleeping dogs on their financial statements as they do in advertising & P.R. statements.

Worker strikes and social media shaming “can adversely affect us,” and “increasing public focus” on “income inequality” could spur higher wages, fast food giant McDonald’s acknowledged in an annual report filed Tuesday with the Securities and Exchange Commission.

Under “Risk Factors and Cautionary Statement Regarding Forward-Looking Financial Statements,” the McDonald’s corporation writes that “the quality of our execution” of the company “Plan to Win” “depends mainly” on a series of factors, among them “The impact of campaigns by labor organizations and activists, including through the use of social media and other mobile communications and applications, to promote adverse perceptions of the quick-service category … or our brand, management, suppliers or franchisees, or to promote or threaten boycotts, strikes or other actions …” The company also lists “The impact of events such as boycotts or protests, labor strikes and supply chain interruptions (including due to lack of supply or price increases) that can adversely affect us or the suppliers franchisees and others … whose performance has a material impact on our results …”

In a subsequent list, under “key factors that can affect our operations, plans and results in this environment,” McDonald’s describes a “long-term trend toward higher wages and social expenses in both mature and developing markets, which may intensify with increasing public focus on matters of income inequality …”

Heh in-fucking-deed, pigs.