Guiding Light Tapes Final Episode Today

New York, NY -- The longest running soap in history will tape its last episode Tuesday, August 12th. After 72 years on the air, the Guiding Light tapes its final episode ... number 15,762, to be exact. CBS' Karen Brown sat down with the stars of the show, who are having a hard time saying goodbye. Kim Zimmer, also known as "Reva" on the show, jokingly says she'll miss the men the most. Zimmer was on the show for nearly three decades. The final episode will air on September 21. It will be replaced by "Let's Make A Deal" hosted by Wayne Brady. Source: CBS

CBS, back to the future! Next season, "Truth Or Consequences" returns.72 yrs., radio & telebision. That's longer than we've been around, which is itself a seeming eternity.

There was a time when an American in a big city could watch crummy movies w/ crummier sponsors all night long on the tube, no cable necessary. Now, all broadcast tee vee & half of cable tee vee is all infomercials, all night long.

Broad & narrow telecasting are at the threshold of what the record industry & pulp product newspapers suffered at the hands of the all-consuming Internet, per this double book review in Slate. Prepare to have your every move monitored by the new model advertising agencies, if you're not doing anything else.